Why Core Web Vitals Are Crucial for SEO Success

Why Core Web Vitals Are Crucial for SEO Success

March 1, 2025

In the ever-evolving world of search engine optimisation (SEO), website performance plays a vital role in determining rankings. Google’s Core Web Vitals (CWV) are now a key ranking factor, directly influencing how well your website performs in search results. If your site isn’t optimised for CWV, you risk lower rankings, reduced traffic, and lost conversions. At ClickedCode, we offer a 4-Green Promise—ensuring all four Core Web Vitals metrics score 90+ for maximum SEO benefits.

What Are Core Web Vitals?

Core Web Vitals are a set of Google-defined metrics that measure real-world user experience. These include:

  1. Largest Contentful Paint (LCP) – Measures loading speed. The main content should load within 2.5 seconds.

  2. First Input Delay (FID) – Gauges interactivity. A website should respond to user actions in under 100 milliseconds.

  3. Cumulative Layout Shift (CLS) – Evaluates visual stability. Sudden layout shifts should be minimised.

  4. Interaction to Next Paint (INP) – Google’s new metric replacing FID, assessing overall responsiveness.

Each of these factors impacts both SEO and user engagement, making them crucial for online success.

How Core Web Vitals Impact SEO

1. Higher Search Rankings

Google rewards fast, stable, and interactive websites. A high CWV score boosts your site’s rankings, increasing visibility in search results.

2. Lower Bounce Rates

A slow or unstable website drives visitors away. Faster loading times and smooth interactions keep users engaged longer, improving dwell time—a key SEO signal.

3. Improved Mobile Experience

With Google’s mobile-first indexing, performance on mobile devices is critical. Optimised CWV ensures your site ranks well across all devices.

4. Better Crawl Efficiency

Googlebot prefers well-optimised sites, leading to faster indexing and improved SEO performance.

Why a 90+ Score on All Core Web Vitals Matters

While some websites only aim to pass CWV thresholds, we believe in full optimisation. A 90+ score across all CWV metrics provides:

  • A competitive edge over underperforming websites.

  • Greater user satisfaction and retention.

  • Higher conversion rates due to a seamless browsing experience.

ClickedCode’s ‘4-Green Promise’

At ClickedCode, we guarantee top-tier website performance. Our 4-Green Promise ensures your site achieves 90+ scores across all Core Web Vitals, maximising both SEO and user experience.

How We Achieve This:

  • Code & Image Optimisation – We refine site elements for faster performance.

  • Mobile & Server Enhancements – Ensuring peak performance on all devices.

  • Ongoing Monitoring & Tweaks – Continuous improvements for sustained results.

Boost Your SEO with ClickedCode

Want higher rankings and a faster, more stable website? Contact ClickedCode today and experience the power of our 4-Green Promise.

Let’s optimise your website’s SEO together—get in touch today!